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When Scandal Becomes Strategy: The Leadership Lessons Everyone Missed

It didn’t start with a statement. It started with an *entrelacement*, a full-body moment between the CEO of Astronomer and his Head of HR. Captured mid-concert, mid-crowd, and mid-embrace. Not a whisper of affection, but an unambiguous display of intimacy between two high-level executives, both married, both under the scrutiny of leadership roles. The footage […]

The Three-Second Reputation Rule

In crisis and reputation strategy, there is one psychological truth that holds more power than any press release: you have three seconds to anchor perception and you may never get a second chance. Whether it’s a news article, a media clip, a social post, or a search engine result, the public makes a decision about […]