Category: Global

The Three-Second Reputation Rule

In crisis and reputation strategy, there is one psychological truth that holds more power than any press release: you have three seconds to anchor perception and you may never get a second chance. Whether it’s a news article, a media clip, a social post, or a search engine result, the public makes a decision about […]

What Is a Crisis, Really? 

In today’s hyper-connected and unforgiving digital ecosystem, the definition of a crisis has evolved. It is no longer limited to large-scale corporate scandals or televised disasters. A modern crisis can be as subtle as an ambiguous LinkedIn post, a poorly timed internal email, or a public misstep captured on video and shared millions of times […]