July 25, 2025
It didn’t start with a statement. It started with an *entrelacement*, a full-body moment between the CEO of Astronomer and his Head of HR. Captured mid-concert, mid-crowd, and mid-embrace. Not a whisper of affection, but an unambiguous display of intimacy between two high-level executives, both married, both under the scrutiny of leadership roles. The footage […]
May 1, 2025
In crisis and reputation strategy, there is one psychological truth that holds more power than any press release: you have three seconds to anchor perception and you may never get a second chance. Whether it’s a news article, a media clip, a social post, or a search engine result, the public makes a decision about […]
April 15, 2025
Let’s dispel a myth: crisis management isn’t just for celebrities and billion-dollar companies. In the modern landscape, anyone who holds public trust or visibility is at risk and the stakes are often higher for those who lack the infrastructure to respond effectively. Today’s crises are no longer confined to traditional media. They play out in […]
April 1, 2025
In today’s hyper-connected and unforgiving digital ecosystem, the definition of a crisis has evolved. It is no longer limited to large-scale corporate scandals or televised disasters. A modern crisis can be as subtle as an ambiguous LinkedIn post, a poorly timed internal email, or a public misstep captured on video and shared millions of times […]